Beware of "Smell of Money" documentary

Documentaries are supposed to get it right, but sometimes they don’t. Sometimes they just want to push an agenda.

There’s a documentary called “The Smell of Money” that’s been making the rounds among activist groups recently. The film is an 84-minute attack on North Carolina hog farms and the family farmers who operate them.

It features all of the usual suspects—neighbors like Elsie Herring who were part of the nuisance lawsuits against Smithfield. Waterkeepers like Rick Dove and Larry Baldwin who spend their days flying over our farms. And prominent vegans like Sen. Cory Booker, who has introduced legislation to place an immediate national moratorium on large new farms.

You can learn a lot about a film by looking at the people who produced it. That’s certainly true with “The Smell of Money.” The film has deep ties to Mercy for Animals, an activist group with a stated mission to “end industrial agriculture.”

The filmmakers, Shawn Bannon and Jamie Berger, are both vegans who worked at Mercy for Animals. Actress Kate Mara, the film’s executive producer, is a vegan activist who volunteers with Mercy for Animals, PETA, and the Humane Society.

As a result, the film isn’t a true look at hog farming in North Carolina. It’s a documentary designed to drive home one overarching message: Stop Eating Meat.

Don’t spend your hard-earned money to watch this nonsense. Instead, go buy a pack of bacon and watch “Hog Farmer: The Trials of Joey Carter” on Prime Video.   

Bill Graham and a whopper of an election ad

A lot of people have been asking me lately about an election ad that Bill Graham is running nonstop on TV stations across North Carolina. Graham is a Republican candidate for Governor and a trial lawyer at Wallace & Graham, the Salisbury law firm that spearheaded the nuisance lawsuits against Murphy-Brown, Smithfield Foods, and North Carolina family farmers.

 The ad references Graham’s efforts to “stop a Chinese company from dumping toxins on North Carolina farmers.”

It appears to reference Wallace & Graham’s role in leading the nuisance suits against Smithfield. On his campaign website, Graham says he sued Smithfield on behalf of North Carolina farmers and homeowners after the company dumped toxic material on their land.

Yes, you read that correctly. He says he sued “on behalf of North Carolina farmers…”

I’m used to seeing political ads that stretch the truth, but that’s quite the whopper.

The truth is the nuisance lawsuits were initially filed against family farmers like Joey Carter in Duplin County — not on behalf of them. (Watch the Hog Farmer documentary on Prime Video to understand how the lawsuits devastated Joey and other North Carolina family farmers.) 

When out-of-state lawyers were kicked off the case for unethical behavior, Wallace & Graham re-filed the nuisance cases in federal court and went after Murphy-Brown and Smithfield. (Smithfield is owned by a publicly-traded company based in China -- but don't worry, your bacon doesn't come from China.)

When the trials began, the lawyers had to make an important choice: Were they after change in how hog farmers operate (known as “injunctive relief”) or did they want money?

Despite a lot of talk around toxins and nuisances, Wallace & Graham went for the money. And the trial lawyers didn’t hesitate to ask the jury for tens of millions of dollars.

In the end, Bill Graham and other lawyers walked away with millions of dollars. It was never about China or toxins--that’s not how our family farms operate. Graham put hard working farm families out of business while lining his pockets with money.

Looking Back: The Smithfield Lawsuits

It was three years ago this month when the nuisance lawsuits against Smithfield and Murphy-Brown were settled. It came on the same day that an appeals court upheld the questionable rulings of a biased judge and the exorbitant awards of a Wake County jury located far away from North Carolina hog farms.

A lot has changed since then, and a lot has remained the same. Here are some of the highlights:

What’s Changed

• The NC General Assembly has passed legislation that preserves and protects the Right to Farm. This includes updates to the Farm Act that clarify who can sue farms for nuisance (neighbors who live within a half-mile of the farm); when they can sue (within one year of any substantial changes to farm operations); and how much they can recover (no more than the fair market value of their property). The legislation also states that punitive damages cannot be awarded if a farm has not violated their permit within the past three years. Challenges to these laws were rejected by the NC Supreme Court.

• A trial lawyer at the heart of the Smithfield litigation is currently running for the Republican nomination for Governor of North Carolina. Bill Graham is a partner at Wallace & Graham, the Salisbury law firm that spearheaded the Smithfield lawsuits and originally filed lawsuits against individual family farmers in North Carolina. “This is not just a case. This is a cause,” Graham said of the lawsuits, which sought no changes to our farms — only money.

• An increasing number of North Carolina hog farms are now covering lagoons to capture methane emissions and generate renewable natural gas. The lagoon covers reduce greenhouse gas emissions, reduce odors, and minimize the potential for flooding. Predictably, activist groups who frequently complain about odors and flooding are staunchly opposed to these biogas projects.  

 What Hasn’t Changed

• Attacks against the pork industry haven’t stopped. The Southern Environmental Law Center (SELC) and the Duplin County chapter of the N.C. NAACP filed a Title VI complaint with the U.S. Environmental Protection Agency in 2021, alleging that DEQ is violating the civil rights of minorities in Duplin and Sampson counties by issuing biogas permits on hog farms. (Activist groups filed a similar complaint in 2014 regarding the issuance of  hog farm permits. That complaint was settled in 2018 with no finding of discrimination.)

• The Attacks Continue, Part II: Activist groups continue to spread false and misleading information about NC hog farms, including studies designed to raise health concerns. One example — a “study” by a Duke University professor that alleges residents who live near NC hog farms have elevated risks of disease and death. Despite the lack of  any evidence that ties health claims to hog farms — even the study’s authors acknowledge that there’s no causation or correlation — the media continues to reference flawed studies like this.

• The Attacks Continue, Part III: NC hog farms were at the center of another lawsuit against Smithfield Foods. This suit alleged that animal waste and associated odors and dust from a Duplin County farm traveled beyond the property line and were “trespassing” on the neighbors’ property. The creative attempt to get around the restrictions on nuisance lawsuits was dismissed in September 2023.

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 We know that those who are opposed to animal agriculture will continue to attack our hog farms. But, rest assured, one thing that won’t change is that NC Farm Families will stand up and speak out for our farm families. We’ll continue to sound the alarm about the legal and political threats facing our industry and work to educate residents about the positive steps being taken on our farms.